Content creation is part of the bigger term Content Marketing. We create content on a daily bases; creating a post for social media, writing an email to your potential client, making a presentation to share monthly updates. Everything you share with another person can be considered CONTENT.
Types of content are:
- Social media post, story, reels, IGTV, tweets, captions and more
- Website text, blogs, landing pages etc.
- Blogs, articles
This blog focuses on the creation of content for social media, although the tips can be used for almost every type of content. There are 5 steps I personally use when I create content.
Step 1. Getting ideas
Before you start creating content it is necessary to get ideas. I like to use my own knowledge first, what information that I know can I share with my audience. Then one of my favorites for inspiration is Pinterest or other relatable accounts on social media. There are also many blogs or news pages to follow for inspiration. Do whatever feels good to you. I like to make a list of ideas per social media account so I can create them all at once. Whenever you get inspiration, make sure to give your own spin to it, and actually add to the information by doing your own research.
Start using Content Pilars. A Content Pilar is a topic that you will consistently discuss. Your content will relate to this Content Pilar. It helps you to get clarity on your niche. Being an expert in one or a few (3-5) area’s will help you to grow your audience faster. I would recommend getting 3-5 Content Pilars so your content stays interesting and varied. For example; a travel influencer who uses the Content Pilars: Backpack locations, Backpack hacks and hostels/hotels for backpackers. The niche is backpacking/backpackers, and then 3 topics to discuss.
Step 2: Content Calendar
A content calendar is a list of content ideas, posting dates and often the subject. I always add the Content Pilar the piece of content belongs to, and one of the 4 key take aways when it comes to creating content.
Make sure that every piece of content falls in one of the categories listed above and match within your Content Pilars. It helps you to maintain structured and organized content spread over all your platforms.
The content calendar is your guiding tool in which you list all the upcoming posts, blogs, and all the other forms of content. You can create your own content calendar or get mine in the shop.
You can add the holidays from your country, or even birthdays of staff members. What you put in the content calendar is totally up to you.
Step 3: Creating content
You can choose to create your content in bulk or per post. I prefer to create in bulk whenever I can. This means I spend less time on each post, and create multiple pieces of content whenever I feel creative. It is really up to you how you create your content. I make a list of all the content pieces that I want to create and when, this allows me to plan my content ahead and still add or adjust content pieces that are news or trend related.
There are many tools to help you create content. I personally love to use Canva to create most of my content. You could use Adobe Illustrator, Photoshop or one of the many other options out there. One of my thumb rules is to get inspired, and create your own content piece. It happens very often that similar accounts will post similar or the same content as you. I always post my own posts with my own written captions, or blogpost even though someone else created something similar. Because there is a limited amount of information, trends and news in the world it will happen that you and another creator create something very similar.
Step 4: Posting content
Posting might be the most rewarding step of content creation. You get to see others interact with the information you shared. There are several options when it comes to posting your content:
- Post directly
- Schedule posting
- Automatic posting
Posting directly is ideal if you create a news message, or share something that is on high priority. Always make sure to check for grammar mistakes or mistakes in the design. It is best not to edit a post or blog once it is live, this could hurt the algorithm that is used to show your content piece.
Scheduling is very handy when you bulk create or want to plan your posts ahead of time. You can use several tools to schedule your posts on social media or you website. Personally I use WordPress for my website and it allows you to schedule your blog posts or new (landing) pages ahead of time. This will be automatically I use Buffer for scheduling my social media posts. It is possible to get a reminder before posting so you can post it on the schedules time.
Buffer can also be used for automatic posting. It works for almost all social media platforms, only Instagram doesn’t allow you to post directly to their platform, you can get a notification so you get to post on time. Automatic posting helps you to save time on your day to day tasks. However you will need to add your captions and hashtags before you post or schedule the automatic post. As a social media manager, I use automatic posting for all my clients so they can see when which post will be online. Besides that we can post directly whenever necessary.
Step 5: Analytics
The last step of content creation before the whole cycle starts all over again is analytics. If you use a tool such as Buffer, for posting, you will already see a bunch of analytics in their system. Other than that every platform provides you with very valuable insights per post and per account. You will see information such as how many likes, comments, saves, click through, age, location, time of seeing your posts and much more.
For your website you can use the free tool Google Analytics. It is pretty straightforward, but Google offers a free course to understand all the insights better.
Analytics will help you to target better and more specific. You can save a lot of money if you know which niche you target op social media and which niche you actually reached.
If you have any questions about Content Creation feel free to contact me at anytime.