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12 Blog ideas for 2022

12 blog idead for 2022

Regardless what type of business/company you have or work for, you can always use some blog ideas to start of the new year. Let me share some of my blog ideas for each month of 2022. You can use the blog ideas across any social media platform as well.

1. Share your knowledge

You and/or your team have a lot of knowledge about one or more topics. In this blog you can highlight one of them. A few examples are:
– How can social media help your business grow?
– What equipment do you need as a freelance front end developer?
– Can you make money while traveling the world?
– Do you need a website for your “personal” brand?

2. Something fun

Share a fun fact to light up this month’s blog.
Examples are:
– An activity that you can do from home (covid edition)
– Your favorite food, including the recipe
– A DIY project you recommend
– Your team’s secret talents

3. Free knowledge

Share how people who are interested in the same work how they can get into the work field without having a specific degree. For example:
– Free courses
– Free webinars
– Free E-books
– Free workshops

4. The start of your career

Matching with the previous blog idea, you can share your story. How did you get into your career? Did you study something specific of something completely different from what you currently do? Ask your team to share their stories as well.

5. Mistakes

Share the mistakes you or your team made regarding your business.
Examples:
– Starting a podcast and it didn’t get an audience
– Paying thousands of dollars for something that wasn’t worth it

6. FAQ

Do you get a couple of questions regularly, write a FAQ or answer them in a blog. Pinpoint the blog somewhere logical on your website so everyone can find it whenever they need it. A couple questions the include in a FAQ are:
– How long does shipping takes?
– How much are the shipping costs?
– Can I get a customized product?
– Where are you located?

7. Relate the unexpected

Pick an unrelated topic and tie it to your business. It can be anything. For example:
– Meditation helped you sleep better, which resulted in you being more successful.
– How you learned HTML and CSS as a communication specialist so you understand SEO better.

8. Review time

Interview a few of your customers or let them share their story about your business.
– How do they use your product?
– What are their thoughts about your service?
– What is the most creative way of using your product?
– Would they recommend your business to their friends and family?

9. Social media

Share some social media tips that you have used to grow your business.
– Have you shared an X amount of posts/stories consistently?
– Have you done a specific course to gain more knowledge?
– Have you interacted with your followers on a daily basis?

10. Q&A

Allow your customers and followers to send you questions and answers them in a blog or in a video, or both. This way you include your target audience within your content which will help with the reach.

11. Jokes/gif’s

Share a blogpost with the best jokes and/or gif’s related to your career. Everyone likes to laugh, and need it especially during the winter months.

12. Recap

Use December to recap your year and tell your audience what you learned, did, and would have done differently if you could. Also share what your goals and desires are for the new year. Get personal and dare to be vulnerable.

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5 Reasons why you need a SMM

There are many reasons why you need a Social Media Manager, but I will highlight the most important 5 reasons.

  1. Engagement

You audience on social media needs constant interaction and engagement. A social media manager will communicate with your audience, if this is part of your contract. Your SMM will help to protect your reputation and help your (potential) customer with any question they might have. 

  1. Measuring the effectiveness of the strategy

Your social media manager is required to report to you about the posts, stories and all other contents performances. There are several metrics that can be reported such as; followers count, number of posts, impressions, engagement rate, traffic to links, saves, customers, views and comments. 

  1. Trends are always changing

Social Media Managers keep track of all the trends and changes in the algorithm to make sure your content is based on the latest trends. They can also suggest using a new platform such as TikTok.

  1. Growing your audience

When your audience grows, your credibility grows. Growing a social media platform is one of the most difficult tasks a Social Media Manager has. It is never guaranteed that a post or story is going to succeed the way you anticipated.

  1. Promotions and Advertising

A Social Media Manager has experience with running promotions and ads over multiple platforms. They can not only advice you which post is the most relevant and probably successful to promote but they can also help to set up your advertisement and contests/giveaways.

If you are in need of a Social Media Manager, I still have a few spots free. Send me a message and we will set things up for you.

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Content Creation

Content creation is part of the bigger term Content Marketing. We create content on a daily bases; creating a post for social media, writing an email to your potential client, making a presentation to share monthly updates. Everything you share with another person can be considered CONTENT.

Types of content are:

  • Social media post, story, reels, IGTV, tweets, captions and more
  • Website text, blogs, landing pages etc.
  • eBooks/guides
  • Infographics
  • Photography
  • Blogs, articles
  • Emails
  • Books
  • Checklists
  • Presentations
  • Quizzes
  • Flyers
  • Brochures
  • Posters
  • Ect.

This blog focuses on the creation of content for social media, although the tips can be used for almost every type of content. There are 5 steps I personally use when I create content.

Step 1. Getting ideas

Before you start creating content it is necessary to get ideas. I like to use my own knowledge first, what information that I know can I share with my audience. Then one of my favorites for inspiration is Pinterest or other relatable accounts on social media. There are also many blogs or news pages to follow for inspiration. Do whatever feels good to you. I like to make a list of ideas per social media account so I can create them all at once. Whenever you get inspiration, make sure to give your own spin to it, and actually add to the information by doing your own research.

Start using Content Pilars. A Content Pilar is a topic that you will consistently discuss. Your content will relate to this Content Pilar. It helps you to get clarity on your niche. Being an expert in one or a few (3-5) area’s will help you to grow your audience faster. I would recommend getting 3-5 Content Pilars so your content stays interesting and varied. For example; a travel influencer who uses the Content Pilars: Backpack locations, Backpack hacks and hostels/hotels for backpackers. The niche is backpacking/backpackers, and then 3 topics to discuss.

Step 2: Content Calendar

A content calendar is a list of content ideas, posting dates and often the subject. I always add the Content Pilar the piece of content belongs to, and one of the 4 key take aways when it comes to creating content.

  • Educational
  • Inspirational
  • Promotional
  • Entertaining

Make sure that every piece of content falls in one of the categories listed above and match within your Content Pilars. It helps you to maintain structured and organized content spread over all your platforms.

The content calendar is your guiding tool in which you list all the upcoming posts, blogs, and all the other forms of content. You can create your own content calendar or get mine in the shop.
You can add the holidays from your country, or even birthdays of staff members. What you put in the content calendar is totally up to you.

Step 3: Creating content

You can choose to create your content in bulk or per post. I prefer to create in bulk whenever I can. This means I spend less time on each post, and create multiple pieces of content whenever I feel creative. It is really up to you how you create your content. I make a list of all the content pieces that I want to create and when, this allows me to plan my content ahead and still add or adjust content pieces that are news or trend related.

There are many tools to help you create content. I personally love to use Canva to create most of my content. You could use Adobe Illustrator, Photoshop or one of the many other options out there. One of my thumb rules is to get inspired, and create your own content piece. It happens very often that similar accounts will post similar or the same content as you. I always post my own posts with my own written captions, or blogpost even though someone else created something similar. Because there is a limited amount of information, trends and news in the world it will happen that you and another creator create something very similar.

Step 4: Posting content

Posting might be the most rewarding step of content creation. You get to see others interact with the information you shared. There are several options when it comes to posting your content:

  • Post directly
  • Schedule posting
  • Automatic posting

Posting directly is ideal if you create a news message, or share something that is on high priority. Always make sure to check for grammar mistakes or mistakes in the design. It is best not to edit a post or blog once it is live, this could hurt the algorithm that is used to show your content piece.

Scheduling is very handy when you bulk create or want to plan your posts ahead of time. You can use several tools to schedule your posts on social media or you website. Personally I use WordPress for my website and it allows you to schedule your blog posts or new (landing) pages ahead of time. This will be automatically I use Buffer for scheduling my social media posts. It is possible to get a reminder before posting so you can post it on the schedules time.

Buffer can also be used for automatic posting. It works for almost all social media platforms, only Instagram doesn’t allow you to post directly to their platform, you can get a notification so you get to post on time. Automatic posting helps you to save time on your day to day tasks. However you will need to add your captions and hashtags before you post or schedule the automatic post. As a social media manager, I use automatic posting for all my clients so they can see when which post will be online. Besides that we can post directly whenever necessary.

Step 5: Analytics

The last step of content creation before the whole cycle starts all over again is analytics. If you use a tool such as Buffer, for posting, you will already see a bunch of analytics in their system. Other than that every platform provides you with very valuable insights per post and per account. You will see information such as how many likes, comments, saves, click through, age, location, time of seeing your posts and much more.

For your website you can use the free tool Google Analytics. It is pretty straightforward, but Google offers a free course to understand all the insights better.

Analytics will help you to target better and more specific. You can save a lot of money if you know which niche you target op social media and which niche you actually reached.


If you have any questions about Content Creation feel free to contact me at anytime.

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Favorite apps for social media

There are so many different app to use for social media and online marketing. I use a couple of them but my favorites are Canva, Preview, Lightroom and Buffer. Using apps in your advantage is super important to cut some time. I personally use these apps to make my work easier and to work faster.

Canva is a graphic design platform, which is used to create social media posts/stories, presentations, logo’s, business cards, and much more. Canva has a free and paid version, and is even allows you to work in files together. Canva is available in an app and desktop version. 

Preview is a simple app which allows you to “preview” your instagram feed before it is posted, and even when it is posted. You can rearrange the order of your future posts, to your liking (follow a layout). It even has the option to find top trending hashtags and check your analytics. Preview is a free app, but you can’t post immediately on your feed. 

Lightroom is my favorite Adobe app! It is a photo editing app which allows you to make presets, so you can make your photo’s look more similar. With Lightroom you can lift your photography to the next level! The app is free to use and available for desktop and mobile. 

Buffer is a scheduling app which can be used for direct posting on Twitter, Facebook, LinkedIn and for scheduling on Instagram. Buffer has a free and paid version to use on desktop and app. Buffer is great if you want to create bulk posts or post on set times. It is easy and time saving!

Other apps you can use are:
– Later
– Photoshop
– Planoly
– Crello
– Facebook pages manager

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Instagram Feed Layouts

Instagram is a photo and video sharing social media platform. You can share bits of your life, business, pet, food, fashion, basically everything you like.
Personally I use instagram for 2 reasons, my personal one as a diary of my life and my business one to share my knowledge.

Instagram works with a feed where you can post your photo’s or video’s. There are many layouts that you can use to make your instagram look more aesthetic. People like instagram feeds that are pleasing to the eye in terms of colors, layout and structures. I will write a blog later about the psychology behind different colors.

I put the most popular ones in this blog, but there are a couple more.

Alternating

Diagonal

Vertical

Horizontal

V-Shape

Random

Jigsaw